Business Overview

In this example, Stellar Hoops is a small business specializing in custom earrings. The brand owner envisioned a logo that would be eye-catching and vibrant, with a focus on using saturated orange color to convey a sense of energy and allure.

Logo Design

The logo design process began with the choice of a bold, saturated orange color to make the logo stand out and attract attention. The design incorporates a prominent letter “S” paired with a star-shaped silhouette positioned on the bottom curve of the “S”. This star element adds a touch of sparkle and whimsy, enhancing the overall visual appeal of the logo.

To achieve a vintage yet simplistic and elegant look, I aimed for a curvy look with a modern twist on classic design aesthetics. The saturated orange color ensures that the logo is both vibrant and memorable, reflecting the brand's unique and stylish offerings. The integration of the star silhouette with the letter "S" reinforces the brand's focus on custom and eye-catching earrings, making the logo a distinctive symbol that resonates with the business’s identity.