Business Overview
In this sample business, Krošad Plushies is a brand specializing in handmade crochet plushies. The brand owner envisioned a logo and wordmark that would be simple yet adorable, with a prominent use of the color pink.
Wordmark Design
The design process began with the creation of the wordmark, where simplicity and cuteness were key elements. I opted for a bubble letter style to evoke a playful and approachable feel. To reinforce the brand's identity, I incorporated crochet hooks into the design. To add visual interest and ensure "Krošad" stood out, I used two different shades of pink. This approach provided a dynamic and appealing look, aligning with the brand's cute and cheerful personality.
Logo Design
Building on the wordmark, I aimed to integrate a recognizable element into the logo. The crochet hooks used in the wordmark became the focal point of the logo design. Utilizing the same contrasting shades of pink, I crafted a heart shape with the hooks. This heart motif subtly echoes the heart-shaped caron accent of the "Š" in the wordmark, creating a cohesive and unified brand identity.
The use of crochet hooks forming the heart reinforces the artisanal quality of the products, making the logo not just a visual identifier but a storytelling element that speaks to the brand's mission and passion.
The integration of crochet hooks as a central design element cleverly ties the logo back to the craft of crochet, making the brand's identity instantly recognizable and relevant.
The consistency in the color scheme and thematic elements across the wordmark and logo ensures a strong and memorable visual identity for the brand, making it easy for customers to associate the design with the quality and uniqueness of Krošad Plushies.
