Business Overview
In this sample business, Kurasa is an avant-garde clothing brand that specializes in bold, unconventional pieces. The brand's identity is deeply rooted in futuristic and innovative design, appealing to fashion-forward individuals who embrace a unique and daring style.
Wordmark Design
The brand owner envisioned a logo and wordmark that reflect a cybersigil-type design with a monochrome color scheme, preferably in shades of black. The design process began with the creation of the wordmark, focusing on the bold and dramatic essence of Kurasa's clothing line.
To achieve this, I utilized a bold black color for the wordmark, ensuring it conveys the brand's strength and modernity. The wordmark features a unique typography characterized by sharp, dramatic edges, reflecting the complexity and distinctiveness of the cybersigil style. This approach ensures that each letter stands out, creating a visually striking and memorable wordmark.
PROCESS
Logo Design
For the logo, I drew inspiration from the intricate design elements of the wordmark. I selected the most complex part of the letter "R" to create a simplistic yet eye-catching logo. This design choice resulted in a logo that resembles a moth, subtly hinting at the brand's avant-garde and unconventional clothing style.
The logo maintains the monochrome theme by using the color black, ensuring consistency with the wordmark. However, to add a unique twist, I made the lines of the logo more rigid and less smooth compared to the wordmark. This contrast enhances the logo's visual appeal and reinforces the brand's bold and edgy aesthetic.
Additional Design Elements
To further integrate the logo into the brand's clothing, I proposed using the logo design in various elements of the wardrobe, such as buttons or headpieces. This approach ensures that the brand's identity is consistently represented across its products, enhancing brand recognition and coherence.
The final logo and wordmark designs for Kurasa effectively capture the essence of the brand—bold, innovative, and avant-garde. By combining a cybersigil-inspired design with black as the color scheme, the logo and wordmark not only stand out visually but also reflect the brand's commitment to pushing the boundaries of fashion. The cohesive design ensures that Kurasa will leave a lasting impression on its audience, fostering a strong brand connection and identity.